Orientation in OODA - Discerning Opportunites to Improve the DENR Business Model for Titling Services
O rientation is basically analysis and synthesis of Observations in the light of new information and previous experiences (Boyd says Orientation is also influenced by one’s genetic heritage and cultural traditions). Each person Orients himself in a different way – consider a game of chess, where both players observe exactly the same pieces on the same squares, but see different opportunities and threats. When we looked at DENR’s old business model for issuance of titles, we observed several things. First, with regards to Customers, it was noted that prior to RA 10023 the only two ways Residents got their titles were to either buy it from the State (through a Miscellaneous Sales Agreement) or go through the judicial process. Both could be costly; the latter could take a long time. RA 10023 provided a great opportunity to speed up titling for Residents. DENR’s Value Proposition is uncontested – it is indeed the authority for public land titling and it does have the m...