The Value of Vivid Descriptions

When I was learning to write BHAGs (Big Hairy Audacious Goals) I was told to make “vivid descriptions” of the desired outcomes. When I learned to write Wholly Formed Outcomes I was also told to write about what I wanted to achieve “in sensory terms”. Someday somebody could explain to me the difference between vivid descriptions and sensory descriptions. For now I can see their similarity: they both mean describing what I want to achieve in a way that I can see, feel, hear or touch.

I find that when I ask people to describe “what they want to see” within a planning period, they respond in two ways. Some respond in abstractions, such as “I want financial independence.” Others describe specific, observable (and measurable) conditions - “I have 25,000.00 US dollars in the bank and zero debts.”

When I ask the guys who give the abstract answers exactly what they mean, some of them think for a while, others take only a second - and they all explain what they mean in sensory terms. It seems behind every abstraction is a more specific idea of how it can be manifested in reality.

Somebody said everything is created twice - once in the mind, second in reality. Imagining the desired outcome as something one can see, hear, touch, or feel allows us to create a picture, scene, smell, emotional or physical feeling in our minds. 

The first effect of that mental image is that it brings us to a positive state - it encourages us, reminds us that there is something in our future that we expect to see and be happy about, even lifts us up during hard times. A positive state always helps us to think better and make better decisions - which bring us closer to our desired outcomes.

The second effect is that it helps us to churn - to think about whether what we are doing is actually working, having the desired effects. When they are, we keep on doing those things. When they are not, we look for other ways to move forward.


Bottom line, vivid descriptions (or sensory-based descriptions) help us to see what is not yet reality - and to hang on to these desires, objectives, plans or beliefs as we move towards making them real. Sounds so much like faith, come to think of it.

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